During the Fall of 2021, I worked as a graphic designer for the UTSA Office of Strategic Communications. As a graphic designer, I conceptualize and design engaging social media graphics, stories, videos, highlights, and templates for UTSA’s official social media channels: Instagram, Facebook, and Twitter. I photograph campus events, football games, and student activities to promote on social media. I design short videos and animated GIFs in Illustrator, Photoshop, After Effects, Premiere Pro, and Rush. I also developed social media content plans for Hispanic Heritage Month and Black History Month.
Graduation Social Media Graphic
I created this animated post and digital invitation for our December 2021 graduates. I drew the graphic in Illustrator, animated it in After Effects, and turned it into a GIF in Photoshop.
Animated GIF Stickers
Below are some animated GIF stickers I made for our UTSA Giphy account. Students can access these stickers and add them to their Instagram stories. I drew these graphics in Illustrator, animated them in After Effects, and turned the graphics into looping GIFs in Photoshop.
Hispanic Heritage Month Campaign
As part of the Hispanic Heritage Month Campaign, I created several different social media graphics for Instagram, Facebook, and Twitter. Hispanic Heritage Month runs from September 15 to October 15. UTSA is a Hispanic Serving Institution (HSI) and actively works to advance, support, and celebrate the university's Hispanic students and community.
Below are some Hispanic Heritage Month call-to-action graphics created in Photoshop for Instagram, Facebook, and Twitter.
Día de los Muertos Social Media Graphics
I created this animated post for Instagram, Facebook, and Twitter to celebrate Día de los Muertos. I drew the graphic in Illustrator, animated it in After Effects, and turned it into a GIF in Photoshop.
As a way to celebrate Hispanic Heritage Month, we asked students to share some of their family traditions and recipes. I created Instagram stories and videos with user generated content.
Diwali Social Media Graphic
I created this holiday social media graphic in Illustrator for Instagram, Facebook, and Twitter. Diwali is a festival of lights, celebrated by Hindus, Jains, and Sikhs. It is celebrated every year by lighting diyas and worshipping God Ganesha and Goddess Lakshmi. Diwali is the biggest festival for Hindus and followed by fireworks.
Fall Weather Social Media Graphic
I created this social media graphic in Illustrator for Instagram, Facebook, and Twitter to celebrate the first day of fall weather in South Texas.
